With the growing together of the European marketing area the spectrum and the quality of business relations widen themselves through the increase of intercultural contacts. For a successful entrepreneurship, intercultural knowledge and intercultural understanding are important components. In the background of social and economic integration in Europe, common values-which constitute a European business culture-are looked for, on the basis of the rich cultural inheritance.
The goals of the project are the production of a concept of the European business culture with all their common and country-specific value structures, as well as the subsequent conversion to a training course project, which prepares business-people for acting in the intercultural business field.
The individual project steps are:
Preparation of a methodology for the diagnosis of business-specific cultural values and the realisation of a survey in five European countries
Production of the conceptional value model of the business culture in Europe
Production and testing of a training method for cross-cultural business values