Project "USP of Styrian BIZ"
Project Title
Position of the BIZ within the Styrian vocational orientation landscape and development of a USP for (new) customers
Abstract
New counselling tools on the labour market require permanent updating of counselling contents and settings. There are many educational and vocational orientation institutions (BBO) in Austria. However, the market and the individual focal points are not always easily understandable to interested parties. The BIZs (BerufsInfoZentren, loosely translated as vocational information centres) of the AMS Styria, as one of these providers, therefore want to sharpen and expand their unique selling point (USP). abif supports the AMS Styria in this process and surveys the current level of awareness of the services offered by the BIZ among employees, job seekers and persons in training. The aim is to identify services in particular demand and their concrete benefits. Furthermore, the current need for educational and career guidance will be clarified and it will be discussed how this information should be offered (settings) and how new customers/target groups can be developed.
Project Management
Mag.a Andrea Egger-Subotitsch
Project Team
Mag.a Gabriele Schmied
Project Start
10/2020
Project End
11/2021
Project Initiator
PES of Styria