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Project "Content Marketing Expert"
Project Title
CMEx - Content Marketing Expert
Abstract
Content Marketing is an important pillar of marketing nowadays. Within this project
methods of
content marketing will be collected in a handbook, providing a guideline for
implementing
content marketing especially in small an medium size companies. This target group will
draw the
most benefit from the product, since they still have a major potential in this area.
abif is responsible for the quality management in the project.
Project Management
Andrea Poschalko (abif)
Project Team
Monira Kerler (abif)
Project Start
11/2013
Project End
09/2015
Coordinator
Nowczesna Firma S.A. (Polen)
Sponsorship/Grants
Leonardo da Vinci, Lifelong Learning Program
Project Partner(s)
abif (Österreich), Fundacja Obserwatorium Zarzadzania (Polen), Umbria Innovazione s.cons. a r.l.(Italien), Paragon Europe (Malta)