Project "Impact Analysis of the “Star Truck”"
Project Title
Impact Analysis of the Implementation of an Experiential Learning Truck in Upper Austria (Scientific Accompanying Study)
Abstract
Against the backdrop of technological transformations and the increasing demand for skilled workers,
STEM-oriented career guidance is becoming increasingly important. In Upper Austria, this is strategically
anchored in the labor market initiative “upperWORK.” Starting in 2026, an innovative format—the
experiential learning truck (“Star Truck”)—will be introduced to present STEM professions in a vivid and
engaging way and to reach new target groups.
The Public Employment Service Upper Austria
(AMS Upper Austria) has commissioned a scientific evaluation of the implementation phase in order to
analyze both the rollout and the positioning of the Star Truck within the existing career guidance landscape
(particularly BIZ centers and services provided by the social partners). The study conducted by
abif and
EVACON does not focus on long-term impacts, but rather on positioning, usage, and the functional
differentiation of the new offering.
Methodologically, the study combines an analysis of existing
STEM-oriented programs (including cost comparisons), an implementation analysis, the evaluation of
monitoring data, as well as qualitative interviews and observations. In addition, a resonance analysis is
used to examine the extent to which the Star Truck stimulates interest, interaction, and new perspectives
on STEM careers among young people.
The findings will be translated into concrete
recommendations for action, with the aim of clarifying which existing services should be replaced,
complemented, or continued, and how the Star Truck can be sustainably integrated into the career
guidance strategy.
Project Management
Mag.a Karin Steiner
Project Team
Mag.a Andrea Egger-Subotitsch (EVACON), Gabriele Schmied (EVACON)
Project Start
02/2026
Project End
12/2026
Project Initiator
Arbeitsmarktservice Oberösterreich