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Project "Advertising Analysis I"
Project Title
Quantitative Analysis of Food Advertising in Television Programmes for Children
Abstract
The project covers quantitative monitoring, documentation and analysis of television programmes of the TV-stations ORF, ATV, KIKA and Super-RTL. The focus of analysis is set on the quantity of advertising in general. Especially food advertising is observed more accurate.
The TV-programmes are observed at two different weeks between May and September 2006 (three workdays, saturday, sunday, 1 pm - 7 pm, a total amount of 240 hours of monitoring). Special attention is paid to the existence of a clear separation between editorial contant and advertisement.
Project Management
Mag. Winfried Moser (abif)
Project Team
Dina El-Najjar (abif), Katharina Stimniker (abif)
Project Start
05/2006
Project End
10/2006
Project Initiator
Chamber of Labour